1. Take EXCELLENT photos. Seems lame, right? You're getting rid of it! It's possibly even hanging out in your garage or storage shed, but dusting that bad boy off and putting it in some good lighting will pay off in the end. I like the make sure the items look "staged." Think of a home being staged in order to get top dollar. Your furniture or decor items will do best if you treat them the same way.
2. Give great detail. Don't hesitate to be wordy. You can mention where and when you bought it, but avoid mentioning what you paid for it. I find that it often backfires, so I avoid it all together. I always think its a great idea to let people know why you're selling it too. All to often, people assume that items are broken, damaged, or undesirable if you're selling it. My coffee table looks like a death trap for my new tiny human, so I put that simple detail in my posting so that people can relate and assume that if I didn't have a little one running around, I'd be happy to keep it!
3. Be HONEST. Don't get yourself into trouble by saying that your item is in great condition thinking you'll get more bang for your buck. You'll probably have to deal with a lot more potential buyers and wind up being disappointed with zero cash in hand. People should wind up knowing exactly what they'll be getting when they arrive so that the price is already finalized before they arrive. No surprises please!
4. Keywords! Keywords! Keywords! Think of the words that your potential buyer is going to be looking for. Vintage. Retro. Mid Century. Rustic. Tufted. Drexel. West Elm. DWR. Think about what makes the piece noteworthy and throw it in BOTH your title and body of your listing. You can search for keywords on Google pertaining to your particular item if you're creativity just isn't working on that particular day.
5. Create a "Garage Sale" feel in your posting. I like to list the other items that I'm selling in each individual posting! Why not, right? If someone is in the market for an end table and coffee table and they see that I do have both in the same posting, I may have just sold two pieces much easier than all the items individually. After I do my write up on the item that I'm listing, I'll but a note at the bottom that says something like this, "Also selling, matching vintage nightstand, two West Elm Ottomans, Brass Schoolhouse Electric Lamp, and a glass top contemporary coffee table." People can search you as the seller and then see all the items that you're selling.
6. Price Fairly. Yes, people are going to try to negotiate with you, but that doesn't mean you should start your price so high that you don't get a single hit. Take a quick peek at what others are selling similar items at and price accordingly. If you feel your item should sell at a higher dollar mark, just be sure to share why its priced higher.
7. Delivery. Obviously, if you're willing to deliver, it helps A LOT. But, to be honest, I don't do that anymore as my vehicle size has shrunk!
8. Posting Time. My most successful time to post is on Friday evenings. When people are willing to run around on the weekend to look at items or pick them up, they are generally the most available on the weekends. So, Friday when people are getting home from work or Saturday mornings when they might be feeling fresh is the time to make your move.
9. Be Clear. If YOU'RE only available on the weekends, say so. If you only want cash, share that info. It often helps to weed out scammers anyway. Let your potential buyers know what your expectations are for having the item(s) off your hands. If you don't feel like dealing with a bunch of emails, you can be straight forward and let people know that only serious calls welcomed.
10. Lastly and most important. BE SAFE. I only allow people to come pick up large items from me when my husband is home. Even if I'm meeting someone on neutral ground (very public place), I bring someone with me. Call me paranoid, but better safe than sorry.
Now that I've gathered up quite a few of the items I'm looking to sell, I'll be making a big Craigslist Ad this weekend. Here is an example of what one of my post will look like.
PAIR OF FAUX VELVET, TUFTED ARMLESS CHAIRS - $100